SBC Experience

The W&J business student teams have:

  • Performed target market analysis and developed target market advertising for several businesses
  • Helped a multi-location business evaluate profitability by location, and made recommendations to improve operations at the various locations
  • Performed a competitor analysis for a company investigating expansion into a new line of business
  • Developed a cash management/control system for a licensed gaming operation (not the Meadows)
  • Researched possible new locations for both a relocating business and an expanding business
  • Conducted a donor analysis for a community service organization
  • Prepared a growth potential analysis and developed marketing materials for a small consulting firm
  • Designed a floor plan and efficient work flow for a local restaurant
  • Prepared an employee manual (basic policies and procedures) for the first "outside" hiring by a family business
  • Assisted in developing marketing materials for the introduction of a client's new online catalog