Hsiao-Ching Kuo, Ph.D.
Assistant Professor of Business
Degrees: Ph.D. Marketing, University of South Florida; M.S. Applied Statistics and Marketing, University of Alabama; B.B.A. Business Administration, National Central University, Jhongli, Taiwan
Areas of Study
Jean Kuo is an assistant professor in the Department of Economics and Business. Her research interests include social influence, service marketing (consumer privacy) and digital marketing (social couponing), and her teaching interests include principles of marketing, marketing research, marketing management, consumer behavior, digital marketing, internet marketing, international marketing and service marketing. Dr. Kuo also recently published two articles: “Non-Price Cues Utilization during Social Coupon Purchasing-Decision,” in the Journal of Product and Brand Management; and “Consumer avoidance of specially priced items during social coupon redemption” in the Journal of Retailing and Consumer Service.