Public Relations

Our Public Relations emphasis within the Communication Arts major places the highest importance on ethical persuasion while teaching students best practices for internal and external communication. Students learn the history of the PR industry, how to effectively research and write for various audiences, and to produce effective strategic communication. Conflict resolution is often discussed in terms of how PR professionals counsel internal and external constituencies.

This program provides a strong knowledge base for graduate study or future careers in marketing and PR in industry, educational settings or nonprofit organizations.

During their senior year, PR students  compile stakeholder research for an actual industry/brand  and produce a creative integrated communication campaign that becomes a piece included in a portfolio of their work. A student’s personal portfolio is added  on  their own LinkedIn pages, helping a graduate showcase their strengths to prospective employers.

Alumni like India March ’18, who has held marketing and communications positions with the Portland Trail Blazers and the Miami Marlins, has found a way to combine her love of marketing and public relations with her artwork, which she has used in her activism against racial injustice.

Additional information about academic programs can be found in the W&J College Catalog.

Public Relations Faculty

Melissa Cook portrait

Communication Arts Department Chair

Melissa Cook, Ph.D.

Melissa A. Cook, Ph.D. is an associate professor and Chair of the Communication Arts Department.


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