The emphasis in public relations is available to Communication Arts majors. It is intended to provide skills for graduate study or participation in the enterprise defined by the Public Relations Society of America as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Coursework in this emphasis includes training in the creation and assessment of oral, written, and visual messages; as well as exposure to theoretical knowledge of rhetorical principles foundational to building individual, organizational, and public relationships.
Additional information about academic programs can be found in the W&J College Catalog.
